Our Ground Game strategy has continued to build momentum for running across South Africa, strengthening community connections, increasing brand visibility, and reinforcing our long term commitment to growing running through authentic local engagement.

Johannesburg remains the centre of our running strategy, but to truly serve runners, we must show up where they are and where they run. Cape Town's iconic race moments, from Two Oceans to the Cape Town Marathon, provide important opportunities to connect with the running community on their journey